Elliot MarkowitzMar 231 minContent Marketing Must Haves for 2022 Content marketing is an ongoing endeavor. Organizations must constantly evaluate their content marketing strategies to ensure not just...
Elliot MarkowitzAug 4, 20213 minRelevant Content Critical to Attract Good Leads Generating new leads is the lifeblood of every business, regardless of size. Keeping the sales pipeline full and successfully taking a...
Elliot MarkowitzJun 18, 20213 minMarketing Automation vs. Personalized Marketing Strategy Today’s marketing departments need to spend their time and money wisely. There is very little room for error or waste. In many cases an...
Elliot MarkowitzJun 10, 20213 minAvoiding Bad Leads and the Critical Role of ContentGenerating new leads is the lifeblood of every business, regardless of size. Keeping the sales pipeline full and successfully taking a...
Elliot MarkowitzMar 23, 20211 minContent. Content. Content. Proven Keys to SuccessThe percentage of marketers reporting success with using content marketing to achieve various goals has increased steadily over the last...
Elliot MarkowitzJan 26, 20211 min5 Proven Lead Conversion TacticsThe reality is people are busier and more distracted than ever before and the window to make contact with potential customers and bring...
Elliot MarkowitzDec 18, 20201 minThe Building Blocks of Any Content Strategy Have Not ChangedContent marketing continues to change as the technologies and delivery mediums evolve. However, the foundation remains the same. The...
Elliot MarkowitzOct 27, 20201 minContent Syndication TipsContent syndication is a key component to any organization’s growth strategy offering a cost-effective way to boost brand awareness and...
Elliot MarkowitzSep 29, 20202 minContent Marketing Survival GuideEvery company regardless of size needs to have the right content marketing tools in their backpack to continuously fuel their lead...
Elliot MarkowitzSep 25, 20201 minEMedia Strategies Partners with CompTIAEMedia Strategies is pleased to announce it has entered into a strategic partnership with CompTIA sharing industry information,...
Elliot MarkowitzSep 14, 20202 minHow to Drive More Eyeballs to Your ContentCreating thought provoking or relevant content is one thing. Getting it noticed is quite another. Organizations are constantly struggling...
Elliot MarkowitzAug 31, 20201 minNothing is a Substitute Piece for Thought Leadership. Nothing!Many companies are using the wrong content to educate their audience, drive awareness and get their brand affiliated with industry...
Elliot MarkowitzAug 24, 20201 minDo You Leverage Case Studies to Help Tell Your story? If Not, Why?Businesses want to hear from their peers. They want to know what problems they had, how they tackled the situation and then ultimately...
Elliot MarkowitzAug 17, 20201 minBrand Awareness and Thought Leadership are Not the Same ThingBrand awareness and thought leadership are not the same thing. An organization needs both types of assets to educate their audience, help...
Elliot MarkowitzJul 30, 20202 minSupporting the Buyer’s Journey with the Right ContentOrganizations create content with different aspirations in mind. Usually content falls into two distinct buckets—create brand awareness...
Elliot MarkowitzJul 22, 20201 minSweet Spot for Targeting the C-SuiteReaching C-suite executives is the Holy Grail for marketers. Subject matter, tone, media format are all heavily scrutinized in a content...
Elliot MarkowitzJul 21, 20201 minContent Marketing Rule #1: Know your audienceIt all starts with the audience. Knowing them and their needs is the No. 1 priority for content marketers before embarking on a plan to...
Elliot MarkowitzJul 16, 20201 minE-books, Whitepapers and Infographics, Oh My!Smart companies during times of crisis don’t slam on the brakes when it comes to their sales and marketing efforts. They may pull back...
Elliot MarkowitzJul 8, 20202 min5 Obstacles Keeping Content Marketers Up at NightB2B content marketers face a myriad of challenges—from keeping their content fresh and educational and not too promotional—to constantly...
Elliot MarkowitzJul 2, 20201 minGartner Offers Content Advice in a COVID-19 WorldBusinesses have had to shift their marketing priorities on the fly as a result of COVID-19. However, the one constant is that they still...