Today’s marketing departments need to spend their time and money wisely. There is very little room for error or waste. In many cases an...

Generating new leads is the lifeblood of every business, regardless of size. Keeping the sales pipeline full and successfully taking a...

The percentage of marketers reporting success with using content marketing to achieve various goals has increased steadily over the last...

The reality is people are busier and more distracted than ever before and the window to make contact with potential customers and bring...

Content marketing continues to change as the technologies and delivery mediums evolve. However, the foundation remains the same. The...

Content syndication is a key component to any organization’s growth strategy offering a cost-effective way to boost brand awareness and...

Every company regardless of size needs to have the right content marketing tools in their backpack to continuously fuel their lead...

EMedia Strategies is pleased to announce it has entered into a strategic partnership with CompTIA sharing industry information,...

Creating thought provoking or relevant content is one thing. Getting it noticed is quite another. Organizations are constantly struggling...

Many companies are using the wrong content to educate their audience, drive awareness and get their brand affiliated with industry...

Businesses want to hear from their peers. They want to know what problems they had, how they tackled the situation and then ultimately...

Brand awareness and thought leadership are not the same thing. An organization needs both types of assets to educate their audience, help...

Organizations create content with different aspirations in mind. Usually content falls into two distinct buckets—create brand awareness...

Reaching C-suite executives is the Holy Grail for marketers. Subject matter, tone, media format are all heavily scrutinized in a content...

It all starts with the audience. Knowing them and their needs is the No. 1 priority for content marketers before embarking on a plan to...

Smart companies during times of crisis don’t slam on the brakes when it comes to their sales and marketing efforts. They may pull back...

B2B content marketers face a myriad of challenges—from keeping their content fresh and educational and not too promotional—to constantly...

Businesses have had to shift their marketing priorities on the fly as a result of COVID-19. However, the one constant is that they still...