Content Marketing Must Haves for 2022
Content marketing is an ongoing endeavor. Organizations must constantly evaluate their content marketing strategies to ensure not just...
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Elliot Markowitz
- Aug 4, 2021
- 3 min
Relevant Content Critical to Attract Good Leads
Generating new leads is the lifeblood of every business, regardless of size. Keeping the sales pipeline full and successfully taking a...
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Elliot Markowitz
- Jun 18, 2021
- 3 min
Marketing Automation vs. Personalized Marketing Strategy
Today’s marketing departments need to spend their time and money wisely. There is very little room for error or waste. In many cases an...
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Elliot Markowitz
- Jun 10, 2021
- 3 min
Avoiding Bad Leads and the Critical Role of Content
Generating new leads is the lifeblood of every business, regardless of size. Keeping the sales pipeline full and successfully taking a...
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Elliot Markowitz
- Mar 23, 2021
- 1 min
Content. Content. Content. Proven Keys to Success
The percentage of marketers reporting success with using content marketing to achieve various goals has increased steadily over the last...
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Elliot Markowitz
- Jan 26, 2021
- 1 min
5 Proven Lead Conversion Tactics
The reality is people are busier and more distracted than ever before and the window to make contact with potential customers and bring...
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Elliot Markowitz
- Dec 18, 2020
- 1 min
The Building Blocks of Any Content Strategy Have Not Changed
Content marketing continues to change as the technologies and delivery mediums evolve. However, the foundation remains the same. The...
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Elliot Markowitz
- Oct 27, 2020
- 1 min
Content Syndication Tips
Content syndication is a key component to any organization’s growth strategy offering a cost-effective way to boost brand awareness and...
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Elliot Markowitz
- Sep 29, 2020
- 2 min
Content Marketing Survival Guide
Every company regardless of size needs to have the right content marketing tools in their backpack to continuously fuel their lead...
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Elliot Markowitz
- Sep 25, 2020
- 1 min
EMedia Strategies Partners with CompTIA
EMedia Strategies is pleased to announce it has entered into a strategic partnership with CompTIA sharing industry information,...
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Elliot Markowitz
- Sep 14, 2020
- 2 min
How to Drive More Eyeballs to Your Content
Creating thought provoking or relevant content is one thing. Getting it noticed is quite another. Organizations are constantly struggling...
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Elliot Markowitz
- Aug 31, 2020
- 1 min
Nothing is a Substitute Piece for Thought Leadership. Nothing!
Many companies are using the wrong content to educate their audience, drive awareness and get their brand affiliated with industry...
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Elliot Markowitz
- Aug 24, 2020
- 1 min
Do You Leverage Case Studies to Help Tell Your story? If Not, Why?
Businesses want to hear from their peers. They want to know what problems they had, how they tackled the situation and then ultimately...
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Elliot Markowitz
- Aug 17, 2020
- 1 min
Brand Awareness and Thought Leadership are Not the Same Thing
Brand awareness and thought leadership are not the same thing. An organization needs both types of assets to educate their audience, help...
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Elliot Markowitz
- Jul 30, 2020
- 2 min
Supporting the Buyer’s Journey with the Right Content
Organizations create content with different aspirations in mind. Usually content falls into two distinct buckets—create brand awareness...
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Elliot Markowitz
- Jul 22, 2020
- 1 min
Sweet Spot for Targeting the C-Suite
Reaching C-suite executives is the Holy Grail for marketers. Subject matter, tone, media format are all heavily scrutinized in a content...
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Elliot Markowitz
- Jul 21, 2020
- 1 min
Content Marketing Rule #1: Know your audience
It all starts with the audience. Knowing them and their needs is the No. 1 priority for content marketers before embarking on a plan to...
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Elliot Markowitz
- Jul 16, 2020
- 1 min
E-books, Whitepapers and Infographics, Oh My!
Smart companies during times of crisis don’t slam on the brakes when it comes to their sales and marketing efforts. They may pull back...
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Elliot Markowitz
- Jul 7, 2020
- 2 min
5 Obstacles Keeping Content Marketers Up at Night
B2B content marketers face a myriad of challenges—from keeping their content fresh and educational and not too promotional—to constantly...
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Elliot Markowitz
- Jul 2, 2020
- 1 min
Gartner Offers Content Advice in a COVID-19 World
Businesses have had to shift their marketing priorities on the fly as a result of COVID-19. However, the one constant is that they still...
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