Content marketing is an ongoing endeavor. Organizations must constantly evaluate their content marketing strategies to ensure not just their content is up to date but their delivery mechanisms are as well.
Here are 4 key points:
1. Content gets old fast. Have a plan for regular updates throughout the year.
2. Integrate your content across all mediums. Divide eBooks into shorter white papers. Break down white papers into more digestible infographics.
3. Leverage social platforms such as LinkedIn, Facebook and Twitter to promote your content, but make sure it is tailored for the specific platform.
4. Content is not just the writer word. Incorporate videos, podcasts and even webcasts into your overall strategy to better engage your most interested targeted audience.
EMedia Strategies is here to help your organization create the right content to attract the right leads. Contact elliotmark@optonline.net