Content syndication is a key component to any organization’s growth strategy offering a cost-effective way to boost brand awareness and improve search engine optimization (SCO). It helps provide fresh information to their readers and is also beneficial to authors by getting their brand in front of a new audience.
Content syndication is a key component to any organization’s growth strategy offering a cost-effective way to boost brand awareness and improve search engine optimization (SCO). It helps provide fresh information to their readers and is also beneficial to authors by getting their brand in front of a new audience.
Here are 5 components to a successful content syndication strategy.
1. Pick your latest or best performing content asset and choose websites with a larger audience reach.
2. Syndicate older content on websites that have a similar audience and authority level.
3. Guest post on larger publications and then syndicate it at a later date on your own website.
4. Make sure you correctly attribute syndicated content so that it is not considered duplicate content by search engines.
5. Embrace paid content syndication platforms for larger reach, efficiency and quicker time to market.
EMedia Strategies can help you create the right content to fuel your content syndication strategy.