Reaching C-suite executives is the Holy Grail for marketers. Subject matter, tone, media format are all heavily scrutinized in a content marketing program when trying to get the attention of these highly sought after but elusive business leaders.
That said, while the topic and delivery avenue are certainly important, the actual time of day to send C-level executives could also play a pivotal role. In fact, the sweet spot to reach the C-suit seems to be at 10:00 a.m., according to the “2020 State of B2B Content Consumption and Demand” report, published by NetLine Corp.
In fact, 11.42% of C-level executives opened material at 10:00 a.m., the report states. This slightly edged out 12:00 noon, which had 11.12% of these executives reading material.
The key take away is to know your audience and their work habits. Then create a program from conception to delivery that maximizes getting in front of them.
(Wait for it. Shameless plug alert)
EMedia Strategies knows this and specializes in creating comprehensive and integrated content marketing programs that includes whitepapers, e-books and infographics. We ensure that your content marketing strategy is relevant to your target audience and serves a specific purpose. Check us out at www.emediastrategies.net