Smart companies during times of crisis don’t slam on the brakes when it comes to their sales and marketing efforts. They may pull back slightly but will continue to get their message out and in front of their target audience in the way, shape and form that is required.
And in good times or bad, their B2B marketing efforts must align with what the audience wants and needs. As a result, they create effective content marketing plans that pay off.
That said, what forms of content work best?
E-books, whitepapers and guides are the most receptive forms of content, according to the report “2020 State of B2B Content Consumption and Demand,” by NetLine Corp. In fact, approximately 56% of all the inventory in the market is one of these kinds of content assets, the report states.
Reason being is that E-Books and whitepapers are usually educational in nature and versatile offering an in-depth expert view on a subject in an easily digestible form. Marketers use them as a thought leadership asset and can feature case studies that can help drive sales.
The “2020 State of B2B Content Consumption and Demand” also highlights who in the organization is digesting this type of content, what is the preferred time of day and even the most active industries.
(Wait for it. Shameless plug alert)
EMedia Strategies knows this and specializes in creating comprehensive and integrated content marketing programs that includes whitepapers, e-books and infographics. We ensure that your content marketing strategy is relevant to your target audience and serves a specific purpose. Check us out at www.emediastrategies.net