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How to Drive More Eyeballs to Your Content
Creating thought provoking or relevant content is one thing. Getting it noticed is quite another. Organizations are constantly struggling...
Elliot Markowitz
Sep 14, 20202 min read
18 views
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Nothing is a Substitute Piece for Thought Leadership. Nothing!
Many companies are using the wrong content to educate their audience, drive awareness and get their brand affiliated with industry...
Elliot Markowitz
Aug 31, 20201 min read
7 views
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Do You Leverage Case Studies to Help Tell Your story? If Not, Why?
Businesses want to hear from their peers. They want to know what problems they had, how they tackled the situation and then ultimately...
Elliot Markowitz
Aug 24, 20201 min read
19 views
1 comment


Brand Awareness and Thought Leadership are Not the Same Thing
Brand awareness and thought leadership are not the same thing. An organization needs both types of assets to educate their audience, help...
Elliot Markowitz
Aug 17, 20201 min read
11 views
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Supporting the Buyer’s Journey with the Right Content
Organizations create content with different aspirations in mind. Usually content falls into two distinct buckets—create brand awareness...
Elliot Markowitz
Jul 30, 20202 min read
11 views
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Sweet Spot for Targeting the C-Suite
Reaching C-suite executives is the Holy Grail for marketers. Subject matter, tone, media format are all heavily scrutinized in a content...
Elliot Markowitz
Jul 22, 20201 min read
13 views
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E-books, Whitepapers and Infographics, Oh My!
Smart companies during times of crisis don’t slam on the brakes when it comes to their sales and marketing efforts. They may pull back...
Elliot Markowitz
Jul 16, 20201 min read
15 views
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