#whitepapers

Elliot Markowitz

How to Drive More Eyeballs to Your Content

Creating thought provoking or relevant content is one thing. Getting it noticed is quite another. Organizations are constantly struggling...

Elliot Markowitz

Nothing is a Substitute Piece for Thought Leadership. Nothing!

Many companies are using the wrong content to educate their audience, drive awareness and get their brand affiliated with industry...

Elliot Markowitz

Do You Leverage Case Studies to Help Tell Your story? If Not, Why?

Businesses want to hear from their peers. They want to know what problems they had, how they tackled the situation and then ultimately...

Elliot Markowitz

Brand Awareness and Thought Leadership are Not the Same Thing

Brand awareness and thought leadership are not the same thing. An organization needs both types of assets to educate their audience, help...

Elliot Markowitz

Supporting the Buyer’s Journey with the Right Content

Organizations create content with different aspirations in mind. Usually content falls into two distinct buckets—create brand awareness...

Elliot Markowitz

Sweet Spot for Targeting the C-Suite

Reaching C-suite executives is the Holy Grail for marketers. Subject matter, tone, media format are all heavily scrutinized in a content...

Elliot Markowitz

E-books, Whitepapers and Infographics, Oh My!

Smart companies during times of crisis don’t slam on the brakes when it comes to their sales and marketing efforts. They may pull back...