Creating thought provoking or relevant content is one thing. Getting it noticed is quite another. Organizations are constantly struggling with how to get their content noticed. They seem to follow the right formula for success by providing thought leadership and customer examples while staying away from shameless products and services pitches. So why isn’t it getting attention? While there is no silver bullet to get your content on more radar screens, there are some practica

Many companies are using the wrong content to educate their audience, drive awareness and get their brand affiliated with industry trends, news and analysis. As a result, they are not reaching their lead and sales goals. While product marketing whitepapers, position papers, videos, blogs and other forms of assets are all necessary to keep your brand front and center with potential clients and current customers alike, it is not a replacement for thought leadership, educational

Businesses want to hear from their peers. They want to know what problems they had, how they tackled the situation and then ultimately the outcome. Having your customer help tell your story adds credibility to your business. Success breeds success. Incorporate customer case studies or testimonials in your whitepapers, blogs, and other marketing messages whenever possible. This will immediately improve your results. See how EMedia Strategies can help. #whitepapers #contentmark

Brand awareness and thought leadership are not the same thing. An organization needs both types of assets to educate their audience, help them solve business problems and then associate their brand with the solution. Here is where EMedia Strategies can help. #whitepapers #contentmarketing

Organizations create content with different aspirations in mind. Usually content falls into two distinct buckets—create brand awareness or educate the customer on a specific industry issue, trend or challenge. While both are needed to support a company’s marketing objectives and ultimately generate sales leads, which area to focus on depends upon where you want to reach the targeted customer during the buying journey process. A buyer’s journey is the path that potential custo

Reaching C-suite executives is the Holy Grail for marketers. Subject matter, tone, media format are all heavily scrutinized in a content marketing program when trying to get the attention of these highly sought after but elusive business leaders. That said, while the topic and delivery avenue are certainly important, the actual time of day to send C-level executives could also play a pivotal role. In fact, the sweet spot to reach the C-suit seems to be at 10:00 a.m., accordin

Smart companies during times of crisis don’t slam on the brakes when it comes to their sales and marketing efforts. They may pull back slightly but will continue to get their message out and in front of their target audience in the way, shape and form that is required. And in good times or bad, their B2B marketing efforts must align with what the audience wants and needs. As a result, they create effective content marketing plans that pay off. That said, what forms of content