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Elliot Markowitz
- Jul 2, 2020
- 1 min
Gartner Offers Content Advice in a COVID-19 World
Businesses have had to shift their marketing priorities on the fly as a result of COVID-19. However, the one constant is that they still need to engage their customers with relevant content. Smart organizations do not go into a bunker mentality and slash marketing and customer engagement spending. They can see the forest through the trees and instead focus their efforts on reassuring their clients that they are with them through challenging times. In fact, research firm Gartn
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