B2B content marketers face a myriad of challenges—from keeping their content fresh and educational and not too promotional—to constantly staying top of mind to a highly targeted, demanding audience. But in this ever-changing environment, some obstacles are more difficult than others to overcome and they need to be hurdled first. The Content Marketing Institute recently surveyed 105 B2B content marketers in the United States, United Kingdom, Germany, and the Netherlands and co

Businesses have had to shift their marketing priorities on the fly as a result of COVID-19. However, the one constant is that they still need to engage their customers with relevant content. Smart organizations do not go into a bunker mentality and slash marketing and customer engagement spending. They can see the forest through the trees and instead focus their efforts on reassuring their clients that they are with them through challenging times. In fact, research firm Gartn