5 Obstacles Keeping Content Marketers Up at Night
B2B content marketers face a myriad of challenges—from keeping their content fresh and educational and not too promotional—to constantly staying top of mind to a highly targeted, demanding audience. But in this ever-changing environment, some obstacles are more difficult than others to overcome and they need to be hurdled first. The Content Marketing Institute recently surveyed 105 B2B content marketers in the United States, United Kingdom, Germany, and the Netherlands and co